The Elevator Pitch

You might have had an experience where you ride with someone in an elevator but minutes after, you completely cannot reminisce the name of the person or even a glimpse of the chat you had.

The entire idea of the ‘the elevator pitch was initially brought out by The Vanity Fair Editor Michael Caruso back in the 90’s. According to Wikipedia;

An elevator pitch or an elevator speech is a petite sales pitch, that is, a summary used to swiftly and basically define a process, product, service, organization or event and its proposition.

Wikipedia continues to explicate that the term ‘elevator pitch’ emanates from a scenario of an accidental meeting with someone important in the elevator. If the conversation inside the elevator in those few minutes is thought-provoking and value adding, the dialog will either continue after the elevator ride or even end in exchange of business cards or a scheduled meeting.

The current job market is substantially turning viable day in day out. That reminds of the Charles Darwin theory  of natural selection from high school biology class, only those organisms that are not susceptible to change will thrive. You should be up to date with the current trends for you to thrive in the job industry.

In other words, survival in the above case may mean that only those who have an interesting and attractive elevator pitch will win in the job interview. As you’ll agree with me, being asked to define yourself is a normal occurrence in the any common interview. ‘Tel us about yourself, who are you? What is it that you do?

My first interview, though it was for a ‘light’ position, turned out to be very frantic. I took interminable minutes trying to bring out the best response on who I truly am. How I made it remains a clandestine.

Describing ourselves forms the initial phase for our personal branding-the process of establishing a prescribed image or impression in the mind of another individual{Wikipedia}

#Step1: Defining yourself

A unique and outstanding introduction is worth catching the eye of a possible employer. Take note not to present a false hypocritical figure but the true self-perception.

These are the three main areas towards describing yourself;

1)Who are you? What do you do? What are your skills?

This mainly focuses on your skills and prowess. Are you a computer or an IT specialist? Do you love writing? Still a student? -What major are you pursuing? Try summarizing all your interests into few main ones that cut across all the rest. You can as well mention your job and area of expertise.

  1. I’m currently studying [course/major] at the university/college…
  2. I’m currently the head of marketing in [company]…

You can also begin by your main name incase it’s the first time you are introducing yourself for the first time.

C)My name is Cyrus Mkopo and I am a Software Engineer at Google. [example]

2) What are your strengths; achievements and compliments?

Blowing one’s trumpet is often risky. Many people do not like hearing a person praise themselves. However, you may handle this in a more unique way. Talk about the compliments you may have received from colleagues and friends. What do they always praise you for? This is a safer way of handling your strengths and compliments.

Do you have a talent? You may talk about it in this section.

                      3) Talk about our goals

I have a friend who always says, ‘you can’t be escorted if you are going nowhere. You don’t need a bridge if you are not crossing a river. Simply, people need to hear your visions to let you work with them. Birds of the same feathers flock together, huh!

Express your goals and dreams and what you would like to achieve in the future. From previous research, talk about what you would like help your ‘future job company’ achieve. Remember to research fully on the company you would like to join and the role you’d like to play. Many interview panelists want to know how much you know about your future role. You can give your goals in each tie limit, five years of even ten years to come.

Joining up the above three keys areas gives you a full compact all round information about you. Your ‘possible’ employer has a glimpse of who you are, what you have achieved and what you are yet to achieve-your goals.

The above may most probably make up three to four sentences of your conversation. By the time, you are through, not only will your employer be moved by your profile but also, they will be willing to share their business cards with you.

Walk out of the ‘elevator’ smile…and walk shoulders high.

All the best in your future job career.






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